Monday, January 9, 2017

Perceived Value

  Fredrick the Great changed the perceived value of potatoes in Prussia by making them exclusive to the royal family. He made it seem like when you got a potato you were getting your hands on something of amazing value, because "if something is worth guarding, it's worth stealing" Ataturk did the exact opposite of Fredrick the Great, he made something desirable very undesirable. He made it so if you were wearing the veil, you could be assumed to be a prostitute, due to the fact prostitutes were required to wear them, and of course, women did not want to be compared to prostitutes.

  His idea falls under perceived value because it does not change anything about the actual train ride or the train. Rory's idea with the supermodels does not actually affect the train, but it would make it more attractive to ride.

  Changing peoples perspective is much more effective than changing the reality. This is so because you could completely change the actual product but if the public does not see it any different or better, it won't affect the sales of the product. For example, if I want to do something or go somewhere, I'll offer to my mom, "I'll clean the bathroom and scrub the floor" but the gag is, I was going to scrub the floor when I cleaned the bathroom regardless if she said yes, but now that it seems as if I am offering more, 8 times out of ten I'll be able to go. So, the actual value is less important than how it is perceived, an iron ring could sell for more than a gold or silver ring if someone thought iron was more valuable than gold or silver.

Tuesday, December 13, 2016

ADs & Surveys

   I find them semi-reliable. You can manipulate the question so someone will answer in your favor, and you can manipulate how you present it to your audience. But a survey does to some extent show what people think.

  I haven't struggled with much throughout this argument unit. Maybe that's because I like to argue. The thing  I probably struggled most with was finding ads that met a specific standard, such as a specific value or hook. Which itself wasn't very difficult, but I was absent the day that we did that, so I had to catch up up the next day and do two days work at once.

  This link shows an ad that uses celebrity appeal, repetition, and brand value. It shows Rihanna ❤, which is celebrity appeal,  it uses the same picture three times, which is repetition, and the "MAC" stamp is shown on the ad, which is brand value.

Monday, December 5, 2016

Data in Arguments

  It's important to support an argument with data because, without it, it is not a valid argument. Also, it makes your argument more convincing. People are more likely to be swayed by your argument if they can "see" something that "proves" your argument, which would be data.  Also, data allows whoever is reading the argument decide if it supports the claim of the argument, and if your smart about how you right your argument, it will.
 
  An alternate claim would be important because it allows you to compare and contrast in your favor. If somebody is arguing with you about what the best color is, and your favorite is red, and theirs is purple, your argument would be much stronger if you explained why purple is a good color but red is better. Basically, you're killing two birds with one stone, breaking down their argument while strengthening yours. For example, my mother and I argue about everything, a lot. One of these things is politics. My mom supports Trump, and I do not. I explain to her why Trump is not a good option and who would be a better one. (This won the argument, but she still voted for him :( )

   My classmates and my teacher are my audience. I'm trying to convince them that my two hooks are the best method for persuasiveness.

Monday, November 28, 2016

What influences my choices?

 This ad is using badge value. It's a yacht, which you must be rich to own, and if you told me you owned a yacht, I'd think you were swimming in money. Badge value is when people (or someone) see themselves elevated through ownership of a product. The slogan in the ad is "We used to sell yachts as luxury items, in today's world they're really a nessecity." Which obviously they are not. Most items middle class people consider a necessity aren't even nesecary, let alone a yacht.

  Ads don't usually convince me to buy anything, because one, I don't have the money and two, I know the point of an ad is to make me want to buy something, not actually inform me about the object or thing I'd be buying. ADs may spark my interest in something, but its more I saw a picture of shoes, and I like the shoes. I forget the slogan or words that are meant to grab my attention. But, out of the three, I'd say the unique claim makes a greater impact on me as a consumer. I like to look at differences, but I also like to compare them as well, like an unfinished claim.

  Messaging value is trying to appeal to the "I'm going to save the world" part of somebody. Messaging value will or should make you feel like you're making a difference when you buy the advertised item. This link is an example of of an ad using messaging value. It's telling you to buy these because they are ecofriendly.

Monday, October 24, 2016

Romeo and Juliet, LOVE

   Romeo and Juliet have a 'romantic love'. Their love was completely driven by physical attraction, that's all they could've possibly been attracted to because they didn't actually know each other. In the article, it says, "..that she would risk grave danger to both their lives for the simple joy of company."  Meaning she wanted him physically there, his company, but not his well-being, which would be authentic love.

   Compassionate love is better because it is true love. It is the only love that lasts. Compassionate love is not built on of a physical need or drive, but actual compassion, (hence the name). Compassionate love is putting others needs before your own, and actually caring about their well-being. Romantic love is not loving at all, just lust, a want or "need" for physical contact. If anything romantic love is the love of physical contact with  the other person and the attention they give you, not actually the love of the other person.

   Juliet was more responsible with her emotions. Romeo was just in love with another woman just hours before. Juliet showed that she cared for Romeo when she told Romeo to leave, for his safety. Which did show a glimpse of true love. Although, both Romeo and Juliet were irresponsible with their emotions. They both acted irrationally about someone they had only known for a day.

Monday, October 17, 2016

Romeo and Juliet

     Romeo and Juliet can be taken as a political story.  It was set in a far away place, Italy, which is much safer than a setting close to home, because when speaking on controversial issues, in the time of a monarchy, it's best to not mention people who live near you. Romeo and Juliet's families often ignore the proclamations of their prince. The prince ordered Romeo to exile and planned to execute him, if he returned to the city. Which proposes the question, what should your loyalty lie to first? Your feelings or family? To your faith or the prince? Shakespeare was very smart setting this in another country because questioning loyalty to your own monarchy is a no-no.

     This story is honestly more of a tragedy than a love story. Tragedies were often written where a character, or characters, and they make a mistake, which makes them depressed or brings them to all time low. The characters were (obviously) Romeo and Juliet and their mistake was getting married so soon. Their all-time low was a double suicide.

    Theatre today is very different than it was in Shakespeare's time. The plays were much more common, and they weren't taken as seriously. A common person could go, and now generally, only upper-class people go to the theater. If you go see a play, with actors, not a child's play, you'd probably dress very nice. Then it was a very casual thing, and people went to party more than to actually watch the play.

here's a link that I found interesting.

Monday, October 10, 2016

Sleep

       I  normally go to bed anywhere between 8 pm and 11 pm. Usually 9 or 10 o'clock. Depends on if I want to have what is considered a "life", but is almost the complete opposite. And by life, I mean social media. Which is really the opposite. But I usually have all of my work done by 7 so it doesn't affect my sleep.

      Some of the reasons discussed in the article are that our biology changes, access to electronics, and disregard for the importance of sleep. All of those reasons take up the time a student could be sleeping. Social class can also affect the amount of sleep.  It's important to take sleep seriously because it affects your whole day. Sleep affects productivity, mood and hormone levels. Sleep loss is also associated with metabolic changes, young men who slept only 4 hours for 6 consecutive nights' insulin levels were comparable to early stages of diabetes. (Foster, The Science of Sleppy Teenagers). This is obviously very serious. Anything that affects your health negatively should be taken as such, but usually isn't. Schools that started later found increases in productivity and academic performance inhanced.